Built-In Cleaning.
Built for Smaller Properties.
For independent property managers, landlords, real estate investors, boutique management companies, and smaller multifamily properties.
Instead of requiring 300+ units, FLEX™ begins with as few as 5 eligible units.
You manage the property. SimpleCleanz manages the cleaning benefit. The fundamental proposition stays exactly the same.
What It Is
The Same Proposition — Without the 300-Unit Wall
SimpleCleanz Built-In-Lease FLEX™ brings the Built-In-Lease program to smaller residential operators. The proposition is identical to the enterprise program — every resident receives two guaranteed recurring cleanings every month, and SimpleCleanz runs the entire cleaning operation — but FLEX lowers the entry point from 300 units down to as few as 5 eligible units.
You manage the property. SimpleCleanz manages the cleaning benefit. FLEX is designed to be almost completely self-service — instant qualification, automated onboarding, and a simple property dashboard — so you get the same premium resident benefit without needing a sales meeting.
FLEX uses regular SimpleCleanz pricing — no volume discounts below 300 enrolled units. At 300 units, your portfolio is flagged for Enterprise pricing review with negotiated terms, not an automatic discount.
Who FLEX™ Is For
Practically Every Qualified Residential Operator
FLEX opens Built-In-Lease to an enormous additional market.
You don't need 300 apartments to offer a premium resident benefit. If you have five eligible units, you already qualify.
FLEX Pricing
Regular SimpleCleanz Pricing — No Volume Discounts
FLEX uses bedroom-based pricing. No volume discounts below 300 enrolled units. At 300 units, your portfolio is flagged for Enterprise review.
1–2 Bedroom
2 cleanings/month
Standard FLEX rate
3–4 Bedroom
2 cleanings/month
Pending business confirmation
1,500+ sq ft
Custom per-sqft pricing
Admin approval required
300+ enrolled units
Enterprise pricing review
Negotiated terms — not an automatic discount
Standard and Elite are the only cleaning plans. Bedroom-based rates are pricing categories, not additional service plans. Properties must meet SimpleCleanz service requirements, including apartment/condo-only eligibility and service-area requirements.
What Every Resident Receives
The Same Standard Built-In-Lease Service
Regardless of whether the owner has 10 units or 10,000 — two guaranteed cleanings every month.
Standard Built-In-Lease Service
2 guaranteed cleanings per month
SimpleCleanz handles operations.
Implementation
The Same Implementation Options
The owner selects during enrollment how they intend to implement the benefit, subject to applicable law and lease requirements.
Lease Integration
The applicable cleaning benefit or charge is incorporated into the lease structure.
Resident Benefit Package
Cleaning is incorporated into an applicable resident-services package.
Optional Resident Add-On
Residents elect to participate.
Owner-Sponsored
The owner pays for the benefit.
Hybrid
The owner contributes part and the resident pays the remainder.
The appropriate disclosures, agreements, and resident authorizations are generated according to the selected structure and jurisdiction.
Self-Service
Almost Completely Self-Service
The entire process is automated — instant qualification and onboarding with no sales meeting required.
Human assistance becomes optional rather than mandatory.
Integration
Three Integration Methods
A five-unit landlord can enroll without buying expensive software, while a 500-unit manager can integrate its existing system. The ability to add a recurring charge is not the same as permission to rewrite an executed lease — existing residents may need an authorized amendment.
Level 1
Universal Upload
Partner uploads a CSV or Excel file of eligible units, plan selections, and authorized resident details. SimpleCleanz validates and processes them. Works at launch without requiring a software integration.
- No software integration required
- CSV or Excel upload
- Validated on submission
- Works from day one
Level 2
Lease Charge Toolkit
Approved lease-benefit language, a recurring-charge setup guide, and monthly billing exports compatible with the partner's software. Partners configure their own lease system.
- Approved lease-benefit language
- Recurring-charge setup guide
- Monthly billing exports
- Partner-configured
Level 3
Authorized API Sync
For supported platforms (AppFolio, Buildium, DoorLoop), sync units, lease status, enrollments, and approved recurring charges through authorized API access. Webhooks or scheduled reconciliation where supported.
- AppFolio, Buildium, DoorLoop
- Real-time unit & lease sync
- Webhook or scheduled reconciliation
- Authorized partners only
The Dashboard
A Simple FLEX Property Dashboard
A 10-unit investor doesn't need an enterprise dashboard designed for Greystar. Here's what they get.
10
Units
10
Active
20
Monthly Cleanings
$1,040
Monthly Program Value
How the Money Moves
Consolidated Monthly B2B Billing
SimpleCleanz bills the property management company monthly. The operator decides how to present the resident-facing price within the approved contract and applicable law — but undisclosed markups or unexpected mandatory charges are not permitted.
Resident
Pays the approved lease-integrated charge or package price to the property operator.
Property Operator
Maintains the resident ledger and is contractually responsible for approved enrolled-unit charges.
SimpleCleanz
Issues the monthly B2B invoice, collects payment, and manages recurring cleaning delivery.
Monthly in Advance
Bill for the upcoming month's active cleaning benefits — don't wait until services are delivered.
Monthly Reconciliation
Apply move-outs, new activations, plan changes, and service adjustments to the next invoice.
ACH Autopay by Default
Reduce manual collections and overdue balances.
One Consolidated Invoice
Property-by-property and unit-by-unit detail, even for multiple buildings.
Payment-Risk Controls
Valid payment method required. Delinquency, suspension, and resident-notification procedures in the contract.
Two Commercial Models — Same Invoice
Property-Funded Benefit
The operator pays SimpleCleanz for enrolled units and includes the benefit in its resident offering.
Resident-Funded Lease Benefit
The operator charges residents through a disclosed, authorized lease arrangement, then pays SimpleCleanz.
Both use the same monthly B2B invoice. What changes is who ultimately funds the benefit, not who manages the cleaning.
Growth Path
No Volume Discounts — Just Enterprise Review at 300
FLEX uses regular SimpleCleanz pricing. Your rate stays the same until your portfolio reaches 300 enrolled units, at which point it's flagged for Enterprise pricing review.
5 units
FLEX Standard
$109/unit
5+ eligible units — you're in
50 units
Growing Portfolio
$109/unit
Same rate — no volume discount below 300
150 units
Scaling Operator
$109/unit
Still $109 — FLEX uses regular pricing
300 units
Enterprise Review
Negotiated
Flagged for negotiated Enterprise terms
Enterprise pricing review triggered
A FLEX-to-Enterprise upgrade path means a growing partner never needs to start over with another account or database. Existing approved Enterprise contracts and pricing are not affected.
For Professional Investors
SimpleCleanz Investor Portfolio™
One account. Multiple properties. Multiple LLCs. Multiple markets. One dashboard.
Stone Residential Holdings
Instead of pricing each LLC / property independently, eligibility can be determined based on the combined qualifying portfolio under common ownership/control, subject to program rules.
The Ecosystem
The SimpleCleanz Built-In-Lease Ecosystem
Practically every qualified residential operator — from someone who owns five condos to a national PM company with 50,000 apartments — has somewhere to enter.
No matter the size of your portfolio, there's a tier built for you — and room to grow into better rates as you scale.
Start Your Portfolio
Apply & Get Pre-Approved
Enter your eligible unit count to see your FLEX tier instantly, then complete the application. Our system reviews your portfolio and pre-approves you automatically — no sales meeting required.
Every Qualified Operator Has a Way In.
From five condos to 50,000 apartments — there's a place for every qualifying portfolio in the SimpleCleanz Built-In-Lease ecosystem.